Design: Anab Jain and Lousie Wiktoria Klinker

Draw a straight line on top of the car, lift the pen and the car shoots off in a straight line. Draw a circle on the car and the car starts wildly spinning around. Draw a complicated squiggle and the car spirals in and out.
We were interested in designing a new toy car, to offer exciting play opportunities and challenge the intuitive and creative skills of children. Playing around with the idea of creating tracks rather than redesigning the car itself seemed most appealing to us.
Children often take their car around crazy paths, creating shapes and patterns. Sketch-a-Move offers a new way of exploring this. Create short or long lines. A closed set of lines makes the car move in a loop while an open ended line will allow the car to do the track only once. Change the track as often and as many times as you like.

To explore the idea we decided it would be most effective to focus on the play possibilities for the car rather than trying to build a working prototype. The car in our videoscenarios is not technically working. The car is purposefully plain to illustrate our ideas. We imagine the car to look like any regular HotWheels cars incorporating the new “sketch” surface.

Sketch-a-Move allows you to explore the unique relationships between small surface doodles and actual physical movements. It creates a new engaging space for play amongst children of a wide age group and is appealing to boys as well as girls, and even adults!

Hotwheels, Mattel set this project as part of the university workshops – inviting four schools to participate in a design competition. Sketch a move was selected and was presented it at the Hotwheels headquarters in California in july during their Expo.

more info on Serralunga 1825 -> here
download catalog_ Serralunga 1825 contemporary -> here

Radiosa is a sensorial chocolate tablet. The shape of Radiosa bar was inspired by the perfect
geometry of the circle.
Compared to traditional bars, the round shape and rippled surface enhance the flow of light
and attract the eye to the centre of the bar.
If turned face down on a flat surface and a slight pressure is applied to the center, the petals
will brake simultaneously to share immediately.

The 12 petals can all be broken off at exactly the same point.

The pressure appplied to each petal and the snapping sound created are therefore identical.

Each individual petal can be broken into smaller pieces.
Radiosa is produced in Italy by Avidano, one of the most famous italian chocolate artisans.
more info on Avidano -> here

Polifemo is created in solid wood and crafted  by expert hands to endure over the years.

Polifemo is a poetic object remembering times gone by, when we read by candlelight, times when
we fell asleep dreaming of  epic heroes or at least still dreaming.

Polifemo is stylized shape is based on the aspect of the mytological giant cyclop encountered
by Ulysses in the Odyssey and an homage to Homer one of the fathers of western culture.

Polifemo is sanded, painted and packaged by Cooperativa PeterPan based in the city of Vercelli (Italy).
Peter Pan is a charity cooperative where skilled craftworkers (wood,ceramic,glass...) guide
and monitor disabled and disadvantaged young people, engaging them in simple activities which
 contribute to produce a finished art/design product. Every task, simple to complex, is addressed
to the person with the adequate skill level, helping to gain work satisfaction and personal happiness
always ensuring a high quality of the finished piece. 

More info on Cooperativa Peter Pan -> here