Design: Anab Jain and Lousie Wiktoria Klinker
Draw a straight line on top of the car, lift the pen and the car shoots off in a straight line. Draw a circle on the car and the car starts wildly spinning around. Draw a complicated squiggle and the car spirals in and out.
We were interested in designing a new toy car, to offer exciting play opportunities and challenge the intuitive and creative skills of children. Playing around with the idea of creating tracks rather than redesigning the car itself seemed most appealing to us.
Children often take their car around crazy paths, creating shapes and patterns. Sketch-a-Move offers a new way of exploring this. Create short or long lines. A closed set of lines makes the car move in a loop while an open ended line will allow the car to do the track only once. Change the track as often and as many times as you like.
To explore the idea we decided it would be most effective to focus on the play possibilities for the car rather than trying to build a working prototype. The car in our videoscenarios is not technically working. The car is purposefully plain to illustrate our ideas. We imagine the car to look like any regular HotWheels cars incorporating the new “sketch” surface.
Sketch-a-Move allows you to explore the unique relationships between small surface doodles and actual physical movements. It creates a new engaging space for play amongst children of a wide age group and is appealing to boys as well as girls, and even adults!
Hotwheels, Mattel set this project as part of the university workshops – inviting four schools to participate in a design competition. Sketch a move was selected and was presented it at the Hotwheels headquarters in California in july during their Expo.
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